{"id":11553,"date":"2009-03-07T12:21:55","date_gmt":"2009-03-07T11:21:55","guid":{"rendered":"http:\/\/www.ojobuscador.com\/?p=11553"},"modified":"2009-03-07T12:21:55","modified_gmt":"2009-03-07T11:21:55","slug":"microsoft-search-personalization","status":"publish","type":"post","link":"https:\/\/www.ojo.es\/ojobuscador\/microsoft-search-personalization\/","title":{"rendered":"Microsoft Search Personalization"},"content":{"rendered":"<p>El hist\u00f3rico de una conversaci\u00f3n puede hacer que cuando se vuelve a tener una conversaci\u00f3n similar la respuesta casi venga ya dada. Y si un ser humano es capaz de entender lo que esconden unas palabras&#8230; \u00c2\u00bflas m\u00e1quinas podr\u00edan hacerlo?<\/p>\n<p>Estos d\u00edas atr\u00e1s, Erik Selberg de Microsoft ha conseguido <a href=\"http:\/\/www.seobythesea.com\/2009\/03\/understanding-intentions-and-microsoft-search-personalization\/\">una patente que podr\u00eda dejar entrever algunas pistas<\/a> de c\u00f3mo Microsoft va a utilizar su tecnolog\u00eda de b\u00fasqueda en la direcci\u00f3n de la personalizaci\u00f3n.<\/p>\n<p>La idea se basa en que aunque dos personas hagan la misma consulta, es posible que los resultados deban ser diferentes, y en ese caso sea el propio motor de b\u00fasqueda capaz de diferenciar lo que se le est\u00e1 pidiendo, bas\u00e1ndose en la experiencia pasada, las consultas anteriores&#8230;<\/p>\n<p>Una vez esto, si alguien realiza consultas similares y suele elegir un tipo de resultado, eso se podr\u00eda utilizar para, m\u00e1s adelante, ofrecer ese resultado como mejor opci\u00f3n a la hora de listar los resultados.<\/p>\n<p><a href=\"http:\/\/appft1.uspto.gov\/netacgi\/nph-Parser?Sect1=PTO2&#038;Sect2=HITOFF&#038;u=%2Fnetahtml%2FPTO%2Fsearch-adv.html&#038;r=1&#038;p=1&#038;f=G&#038;l=50&#038;d=PG01&#038;S1=20090063460.PGNR.&#038;OS=dn\/20090063460&#038;RS=DN\/20090063460\">Presenting Result Items Based Upon User Behavior<\/a><br \/>\npor Erik Warren Selberg asignada a Microsoft<\/p>\n<blockquote><p>Methods, systems, and computer storage media having computer-executable instructions embodied thereon that, when executed, perform methods for identifying and presenting the \u00abbest\u00bb answer to a given search query as it relates to a particular user based upon that user&#8217;s behavior are provided. Upon receipt of a search query and determination of the search result items satisfying the query, it is determined whether the user has executed the same or a substantially similar search in the past and, if so, if there is a particular one of the search result items that s\/he has a tendency to select when the search result items are presented. If a particular result is frequently selected, that result is prominently presented (e.g., highlighted, displayed with a border, displayed in a different font than other results, or the like) among the search result items making it easier for the user to quickly identify the desired result.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>El hist\u00f3rico de una conversaci\u00f3n puede hacer que cuando se vuelve a tener una conversaci\u00f3n similar la respuesta casi venga ya dada. Y si un ser humano es capaz de entender lo que esconden unas palabras&#8230; \u00c2\u00bflas m\u00e1quinas podr\u00edan hacerlo? Estos d\u00edas atr\u00e1s, Erik Selberg de Microsoft ha conseguido una patente que podr\u00eda dejar entrever &#8230; <a title=\"Microsoft Search Personalization\" class=\"read-more\" href=\"https:\/\/www.ojo.es\/ojobuscador\/microsoft-search-personalization\/\" aria-label=\"Leer m\u00e1s sobre Microsoft Search Personalization\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11553","post","type-post","status-publish","format-standard","hentry","category-noticias"],"_links":{"self":[{"href":"https:\/\/www.ojo.es\/ojobuscador\/wp-json\/wp\/v2\/posts\/11553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ojo.es\/ojobuscador\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ojo.es\/ojobuscador\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ojo.es\/ojobuscador\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ojo.es\/ojobuscador\/wp-json\/wp\/v2\/comments?post=11553"}],"version-history":[{"count":0,"href":"https:\/\/www.ojo.es\/ojobuscador\/wp-json\/wp\/v2\/posts\/11553\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ojo.es\/ojobuscador\/wp-json\/wp\/v2\/media?parent=11553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ojo.es\/ojobuscador\/wp-json\/wp\/v2\/categories?post=11553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ojo.es\/ojobuscador\/wp-json\/wp\/v2\/tags?post=11553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}